A semiconductor photo catalyst based on transition metal of Copper incorporated TiO2 (atomic ratio of Copper was 5 and 10 percent) have been synthesized by adopting reverse micro emulsion synthesis technique. The resulting materials were explored for the destruction of methylene blue under visible light irradiation at ambient conditions. Their morphologies, structures, compositions were characterized by scanning electron microscopy, FT-IR, UV–Vis absorption spectroscopy. Infrared studies revealed the formation of nickel – O – Ti bonds, which suggest the strong interaction of dopant nickel -TiO2 in all the as-synthesized materials. The reduction peaks in Ni-doped TiO2 shifted to much lower temperatures, due to the increase in the reduction potential of titanium dioxide and nickel.